A Critical Discussion about British Airways and Its Entry into Central Essay

A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets - Essay Example To evaluate and analyze the aviation market of Eastern Europe and its feasibility to launch the British Airways, a blend of primary and secondary research has been conducted with a mix of quantitative and qualitative approach. The analysis of the research clearly showed that people are reluctant to choose British Airways because of high prices as there are other better and cheaper alternatives available. This paper further presents conclusion, recommendations and SWOT analysis of British Airways in order to provide a comprehensive insight. Table of Contents Aims & Objectives 6 Airline industry existence is crucial for the worldwide transportation system. These services are available nowadays for both passengers and cargo as well. Some top most airlines of the world are named as: Finnair, Delta Air Lines, American Airlines, Air France, Emirates, British Airways, Swiss International Airlines, and Lufthansa etc. And few amongst these airlines are also providing the cargo services (air f reight & logistic services) at the same time. This feature is making them prominent in terms of their existence and size also whenever you will go to measure their dominance anyway for example Lufthansa airline is serving as passengers and cargo airline (Behrman, 1972). ... According to a research these top ranked airlines are carried around 10 million travelers, annually. Top on the list are as mentioned below: 8 1.Delta Air Lines 8 2.Southwest Airlines 8 3.American Airlines 8 Financial Performance Chart of British Airways 38 Years 38 Traveler Flown 38 Net profit/loss 38 Basic earnings per share 38 2010 38 31,825,000 38 425 38 38.5 38 2008 38 34,613,000 38 696 38 59.0 38 2006 38 32,432,000 38 464 38 40.4 38 2005 38 35,717,000 38 392 38 35.2 38 2003 38 38,019,000 38 72 38 6.7 38 2002 38 40,004,000 38 142 38 13.2 38 Chapter 1: Introduction Background: In today’s world, when a vast throng of airlines has emerged, competition amongst them has increased simultaneously. Whether these airlines are small and private ones, operating locally or otherwise internationally but in limited areas, or whether they are well established and monopolizing ones, travelers today nonetheless are provided with a vast variety of options when it comes to commuting via air . Such has been the effect of modernization, globalization, commercialization and varied lifestyles demanding increased commuting options combined; people are thus benefiting vastly from the increased options being offered to them, allowing them to make rational choices based on luxury, comfort, convenience and affordability (Dunning, 1993). An airline that has proven its class and has earned a very reputable name for itself over the past few decades is the flagship airline of England, namely British Airways. With its main operating centre being the London Heathrow Airport, British Airways has now a tremendous customer base and following, who chose the airline regardless of how well the route suits them and how economical it is. The primary reason for this is that the airlines has managed

Employee Re-sourcing & Development Essay Example | Topics and Well Written Essays - 1500 words

Employee Re-sourcing & Development - Essay Example Since January Safeway have refocused their activities on managing change and over 120 staff members have participated in these courses to date. Safeway's normal skills training for store staff, launching apprenticeship programmes for butchers, fishmongers and florists. Additionally, 210 bakers completed the craft baking NVQ, while over 7,000 of Safeway's people have now received craft skills and systems training at one of Safeway's three regional training centres. (Beardwell, 2001-58-62) Delivering the best customer service continues to be a high priority. During the year Safeway extended Safeway's Star Service programme to include a new initiative designed to help Safeway become the "friendliest store in town". Safeway's people in stores have been asked to concentrate on "smiling, greeting, helping and thanking" customers every time they have contact with them. High standards are expected and by the end of the year independent monitoring showed that over 90% of Safeway's stores were either meeting or close to meeting all of these targets. (Corbridge, 1998, 78-86) Safeway employs approximately 85,000 people in stores, depots and offices across the UK. Through Safeways employment policy Safeway aim to provide fair treatment for all colleagues, invest in their development, protect their well-being and keep them both informed and involved. In 2004/05 Safeway defined 12 employment and training targets to ensure that these aims were achieved. For example: Safeway encourages open and honest communication through a range of initiatives. Safeway conduct a 6-monthly survey of Safeways colleagues, "Survey for Everyone", which allows every individual to give feedback on their job, their manager, their location, Safeway as a place to work and their perception of the Company's performance. At local level, teams of colleagues are empowered to take action on anything arising from the survey results. Other initiatives such as focus groups and Safeways intranet facility ("Grapevine") are referred to in the Chief Executive's review. Safeway have established a Colleague Council for the Hayes site, with representatives elected from all Head Office divisions. The meetings have opened up a valuable channel for two-way communication with employees to discuss how Safeway can improve the way in which Safeway work together. Such has been their success that Safeway have already begun to roll this out to other areas of the business. Safeway's centralized recruitment centre at Warrington is now fully operational and receives an average of over 11,000 hotline calls per week. Safeway also receive over 800 job applications through Safeways website every week. Safeway have enjoyed ongoing success in working with the Investors in People framework, with several divisions achieving recognition and a significant proportion of Safeways store colleagues working towards accreditation. Storebrand Investment's assessment of 86 retailers worldwide in 2005, which included Safeway in the top 30% "best in class" of its sample. Safeway are pleased with these results and will continue to work with all these